Peek Inside The Home Of Shabby Chic's Rachel Ashwell - Lonny Magazine
Everyone knows Rachel Ashwell for her shabby chic style, white furnishings and layed back approach to decorating.
Rachels new book The Shabby Chic Home by Rachel Ashwell will be released on Jun 5, 2012. In The Shabby Chic Home, Ashwell walks readers through the renovation of her own 1920s home, from the purchase of the originally dark and gloomy house through the repainting (using layers and layers of white paint) of the home and the rebirth of the garden, yard, and pool, to the final decorating of the home for herself and her two kids. Along the way, readers receive advice on how to choose from among the thousands of paint colors, how to decide whether to live with the old or buy new, and why remodeling an older home might not be such a good idea. The latter part of the book explains how to add touches of shabby chic style to every room of a home--old or new--for a finished look.
Rachel first started her home furnishings company and in 1989, and was a veteran flea market shopper in her teens. She would buy unique pieces of furniture, and home accessories from flea markets across the country which customers could find in her shop. Her success and fortune gained new heights as she caught a firestorm of fans after several books were published. In 2009, after 20 years in business, Ashwell's company filed bankruptcy, which caused her to reevaluate her brand. By mid-2011, Shabby Chic Brands expanded further into the United Kingdom, pairing the House of Fraser to offer the “Shabby Chic at House of Fraser” product line.
Simply Shabby Chic® Swedish Style Classic 3-Drawer Chest - Sour Cream $329
Shabby Chic Nightstand- Swedish Gustavian Style $179 Target
Simply Shabby Chic® Fluted Leg Demilune Table Target $144
Gustavian Fluted Leg Stool Target $45
Fluted Leg Computer Desk Target $289
Decor 8 was able to to have a personal interview with Rachel Ashwell in which she talks about her brand and what is next in the years to come.
"After filming my TV series, a total of 54 shows, writing five books over 10 years and launching The Simply Shabby Chic Line for Target, I felt it was a good time to redirect my focus. I have been busy expanding my infrastructure and focusing on design and product development to get ready for a major expansion of the Shabby Chic brand through new retail stores and an online store"
"We just opened our ninth store in Atlanta and are planning to have 50 stores across the country in the next few years. Our goal is to open ten or more new stores each year in cities across the country. We’re also introducing new bedding and furniture collections every season which will be distributed in our stores and wholesale accounts nation wide."
TOP Books By Rachel Ashwell:
Rachel Ashwell's Shabby Chic Inspirations by Rachel Ashwell (Hardcover - Sep 30, 2011- In this new book, Rachel takes us to homes in the US - from a shabby shack on
Malibu's oceanfront to a ranch on the wide, open spaces of Texas and to the
wooded hills of the Catskills - and in the UK - from a houseboat and a city
townhouse to a centuries-old manor house deep in the country, and Rachel's own
Shabby Chic Interiors: My Rooms, Treasures, and Trinkets by Rachel Ashwell and Amy Neunsinger (Hardcover - Sep 2009) This book begins with Rachel's breathtaking Los Angeles residence. Next, they wander into a minimalist mountain-top home in the Hollywood hills before heading to the coast and a beautiful Malibu beach cottage. A truly bohemian hideout in southern California is featured next, followed by a peek at
celebrity homes, including the house that once belonged to Marilyn Monroe.
Shabby Chic: Sumptuous Settings and Other Lovely Things by Rachel Ashwell (Hardcover - Nov 23, 2004) Travel with her to unique locations like a Chinese grocery store, local antique mall, a flower market, or a flea market to search for the perfect accents that will give your event unexpected charm without breaking the bank. Use the
treasures you find to jazz up average items.